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Adidas rejects claims of sexism as controversy over Man United strip rumbles on

The men's and women's Manchester United strip for the 2015/16 season Expand

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The men's and women's Manchester United strip for the 2015/16 season

The men's and women's Manchester United strip for the 2015/16 season

The men's and women's Manchester United strip for the 2015/16 season

Declan Whooley

Adidas has defended the women's version of the new Manchester United home shirt, adding that the new design was based on research carried out among fans.

The 10-year £750m mega-deal did not get off to a good start as the German sports manufacturer has received widespread criticism for its 'sexist' design.

The unveiling on Saturday was overshadowed by the plunging V-neck on the female offering of the new home jersey, which was condemned by many on social media for being 'discriminatory'.

However adidas has rejected such suggestions in a statement released today.

"Adidas provides an adult shirt which is a replica of what the players wear," the statement read.

"Based on research from fans, we also offer a women's shirt as part of our lifestyle range of products. This range has a slightly different design and fit to give fans a choice."

Adidas cited a local newspaper poll which saw 75pc of readers back the design.

United have yet to reveal their away and third-choice  strips ahead of their opening Premier League fixture against Tottenham this weekend.

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