Adidas has defended the women's version of the new Manchester United home shirt, adding that the new design was based on research carried out among fans.
The 10-year £750m mega-deal did not get off to a good start as the German sports manufacturer has received widespread criticism for its 'sexist' design.
The unveiling on Saturday was overshadowed by the plunging V-neck on the female offering of the new home jersey, which was condemned by many on social media for being 'discriminatory'.
However adidas has rejected such suggestions in a statement released today.
"Adidas provides an adult shirt which is a replica of what the players wear," the statement read.
"Based on research from fans, we also offer a women's shirt as part of our lifestyle range of products. This range has a slightly different design and fit to give fans a choice."
Adidas cited a local newspaper poll which saw 75pc of readers back the design.
United have yet to reveal their away and third-choice strips ahead of their opening Premier League fixture against Tottenham this weekend.