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Adidas rejects claims of sexism as controversy over Man United strip rumbles on

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The men's and women's Manchester United strip for the 2015/16 season

The men's and women's Manchester United strip for the 2015/16 season

The men's and women's Manchester United strip for the 2015/16 season

Adidas has defended the women's version of the new Manchester United home shirt, adding that the new design was based on research carried out among fans.

The 10-year £750m mega-deal did not get off to a good start as the German sports manufacturer has received widespread criticism for its 'sexist' design.

The unveiling on Saturday was overshadowed by the plunging V-neck on the female offering of the new home jersey, which was condemned by many on social media for being 'discriminatory'.

However adidas has rejected such suggestions in a statement released today.

"Adidas provides an adult shirt which is a replica of what the players wear," the statement read.

"Based on research from fans, we also offer a women's shirt as part of our lifestyle range of products. This range has a slightly different design and fit to give fans a choice."

Adidas cited a local newspaper poll which saw 75pc of readers back the design.

United have yet to reveal their away and third-choice  strips ahead of their opening Premier League fixture against Tottenham this weekend.

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