Friday 17 November 2017

Liverpool FC news: Dunkin Donuts issue apology to fans over mock up of club crest

Tom Edwards

Dunkin Donuts have issued an apology to Liverpool fans after posting a mocked-up version of the club's crest, which replaced the symbolic 'eternal flames' with iced coffees and the "You'll Never Walk Alone" motto with the words "America Runs On Dunkin'".

The US company, one of Liverpool's official commercial partners, incensed supporters when they posted the image as part of a social media campaign, asking fans to send in ideas for their own crest.

Many Liverpool supporters took particular exception to the coffee cups covering up the flames on either side of the crest, as they were added in memory of the 96 people who lost their lives in the Hillsborough disaster.

After withdrawing the image, Dunkin Donuts said in a statement: "We apologize for any insensitivity regarding our tweet supporting an LFC-themed promotion featuring the LFC crest.

"As a proud partner of LFC, we did not intend any offense, particularly to the club's supporters. We have removed the tweet and halted the campaign immediately."

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