Sunderland midfielder Sebastian Larsson has insisted he and his team-mates are feeling the pain of their opening day drubbing at Leicester just as keenly as the club's disgruntled fans.
Dick Advocaat's men lost 4-2 at the King Power Stadium last Saturday, but they needed a second-half fightback to gain even a measure of respectability after conceding three times without reply before the break.
The Black Cats entertain promoted Norwich this weekend knowing they need to produce a response, despite losing England international Adam Johnson to a shoulder injury for at least eight weeks, if they are to prevent their season from unravelling before it has started.
Larsson told the Journal: "You never get used to that feeling. You might think as players we've seen it all before but that honestly doesn't make it any easier to bear.
"It is still as bad and the day it stops feeling that bad is the day you need to start thinking about doing something else.
"It is not nice but the reality is you have to go through it. You can't hide away. You have to confront it head on and move on."