'There are lads in Bangkok who now know Dundalk slang' - The joys of LOI's online streaming platform
Nineteen months ago, the FAI agreed a four-year deal with the streaming service TRACKCHAMP, which allowed League of Ireland matches to be streamed on the Bwin betting website.
The FAI said the deal would deliver 'significant revenues' to the association as well as individual clubs, though anti-gambling campaigners criticised the venture.
But few spoke of the educational and cultural benefits that would flow from the deal.
A global audience can now hear how a Dundalk or a Derry accent sounds when hurling abuse at an official. Or how an Athlone accent sounds when hurling abuse at their goalkeeper.
For, as Dan McDonnell of the Irish Independent detailed in Episode 16 of LOI Weekly, unfiltered crowd noise is just one of the joys of the TRACKCHAMP streaming service.
Returning from the US, having watched Ireland lose 3-1 to Mexico, he caught the stream of the Dundalk-Cork City game.
"I watched the 2nd half of the game in JFK airport. It was a very interesting experience. I got it on some sort of stream, which must be the TRACKCHAMP stream I guess. Because it wasn't from the camera side of Oriel Park.
"It was one following the ball. It was in the Stand. It had unfiltered crowd noise. So you got to certain stages of the game through the prism of Dundalk fans near the camera.
"I mean there was loads of abuse of officials. I'd say there are lads in Bangkok now who now know Dundalk slang for 'the referee is whatever'.
"It really reached a crescendo between 1-0 and 2-0 when it looked like Dundalk would get into it. Lot of anger after the 2nd goal.
"And then there was just silence. And just before the 3rd goal was scored, there was two lads next to the stream who were talking about how they reached Series 6 on some boxset. That's how battered down they were."