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Sponsorship news welcome but fears around league likely to remain a feature

Daniel McDonnell


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FAI CEO Jonathan Hill. Photo: Sportsfile

FAI CEO Jonathan Hill. Photo: Sportsfile

FAI CEO Jonathan Hill. Photo: Sportsfile

With the lack of a title sponsor for the League of Ireland prominent on the FAI's lengthy to-do list at the beginning of 2021, the confirmation that SSE Airtricity are sticking around for a further two years has to be welcomed.

Certainty is needed in these uncertain times, even though we are still waiting for firm clarity on whether the deal is going to have any impact on modest prize-money levels.

SSE Airtricity's 2020 deal was worth around €340k per annum and their relationship, stretching back to 2010, has included some minor rights access to the senior international team as part of the package.


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