When branding guru JJ Gabay delivered a memorable presentation on the League of Ireland before Christmas, some reasonable ideas were overshadowed and outnumbered by strange ones.
He did make reference to clubs producing a book suitable for a "coffee table". It turns out that a group of committed people with a love of Sligo Rovers were already one step ahead.
The Sligo Rovers Heritage Group have produced a complete history of the club from 1928-2016 and it truly is an extraordinary piece of work, a substantial 600-page effort packed with photos, profiles and scanned memorabilia. Aidan Mannion drove the project.
It looks like it was expensive to produce and the price of €75 for a hardback copy and €50 for paperback reflects that. But it genuinely worth it because it's a tome that will not age.
For every Sligo fan, it's an essential purchase, yet there's stuff in there for anyone with an appreciation of Irish football history.
A section detailing Dixie Dean's association with the Bit O'Red in the 1940s is a particular highlight, but there is an impressive level of detail about all periods of history and it certainly raises the bar for any future efforts from other clubs.
If you're interested in grabbing a copy, then call Sligo's The Record Room on 071 9143748 or drop an email to: