Tuesday 24 October 2017

Confirmed: End of an era as New Balance take over from Umbro as official Ireland kit sponsor

The Ireland team ahead of Wales match
The Ireland team ahead of Wales match

Harry Clarke

The FAI have confirmed that New Balance will take over from Umbro as Ireland's official kit sponsor.

As revealed by Independent.ie in April, American firm New Balance - the suppliers to Liverpool and Celtic - will take over the contract from August, with Martin O'Neill's side due to wear the new brand for the first time against Georgia on September 2.

Umbro's sponsorship of the FAI was the third-longest of any European nation, lagging behind Germany's deal with Adidas and the accord between the Netherlands and Nike. They initially replaced Adidas as Ireland's kit supplier after the 1994 World Cup.

The deal will also include full kit, training apparel and equipment for the Ireland underage teams as they aim to continue their recent impressive run of qualifying for UEFA European Championships.

John Delaney, FAI CEO, said: "The FAI is delighted to announce this relationship for our international teams. The Republic of Ireland jersey is recognisable all around the world and is synonymous with the passion that our players and our supporters are renowned for.

"We're looking forward to revealing the New Balance kits that will be worn by all of our competitive national teams as they enter into a very exciting time for international football."

Richard Wright, General Manager of New Balance Football, said: "This truly is a fantastic collaboration for the brand with such strongly supported national team. Ireland boast some of the most passionate supporters in the world and we look forward to creating kits for them to be proud of, hoping to be a part of the success on the pitch."

Jonathan Courtenay, Managing Director of the Irish distributor for football of New Balance, added: "We are delighted to collaborate on this exciting agreement with both New Balance and the FAI. We are looking forward to unveiling the new Ireland kits, training and leisure wear over the coming months."

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