Thursday 22 March 2018

Fergie smashes sales records - but Roy ahead on Irish soil

ALEX FERGUSON'S memoir, 'My Autobiography', has become the fastest-selling non-fiction book on record in Britain.

But in Ireland it is still believed to be trailing behind the man the former Manchester United manager says has a hard tongue – Roy Keane.

Ferguson's book sold 115,547 copies in the UK last week – the biggest first-week sale of a non-fiction book since the official Nielsen records for book sales began in 1998. He also had impressive sales here, with the Nielsen figure for Ireland at 4,996.

That is very high for Ireland, more than double the usual first-week sale for a high-profile non-fiction book here. But it's not as good as Keane's book in 2003, according to bookshop owners.

Keane's autobiography – written with Eamon Dunphy – was a sales sensation in its first week. Separate Nielsen figures for Ireland had not started at the time but senior figures in the book trade here all say that Keane's book was a bigger first-week seller than Ferguson's new autobiography.

In Britain, Ferguson has beaten previous record-holder Delia Smith, the TV cook who is also one of the owners of Norwich City.

'Delia's How to Cook: Book Two' used to hold the UK record, with 112,000 copies sold in its first week in December 1999. Ferguson has sold 3,000 copies more than that in the first week.

Ferguson will be at the National Convention Centre in Dublin tomorrow week as part of his book tour. The public interview with TV presenter and devoted United fan Eamonn Holmes is completely sold out, with 2,700 tickets going in minutes.

Irish Independent

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