Denmark striker Bendtner faces UEFA charges over ‘Paddy Power’ underpants
DENMARK striker Nicklas Bendtner faces a UEFA charge for improper conduct after revealing the logo of betting firm Paddy Power on the waistband of his underpants while celebrating a goal against Portugal at Euro 2012.
Bendtner lifted his shirt to show the name of Paddy Power after he had scored his second goal in the Group B match on Wednesday.
The Danes lost the match 3-2.
"Proceedings have been opened by UEFA against Denmark striker Nicklas Bendtner for improper conduct at Wednesday's UEFA Euro 2012 Group B match against Portugal in Lviv," UEFA said in a statement today.
The case will be heard on Monday.
European soccer's governing body, like world ruling body FIFA, has strict rules against ambush marketing with sponsors paying millions to be associated with the European Championship.
Paddy Power insisted earlier this week that Bendtner wasn't part of an organised ambush marketing attempt when he revealed its logo after scoring in the New Lviv stadium in Lviv, Ukraine.
Bendtner has already come under fire from the Danish Football Association, which is sponsored by Ladbrokes.
Bendker said: “It is just a pair of lucky boxer shorts that I used in the first game as well and have used before the tournament. I didn’t know I was breaking any rules but I am aware of that now.”
Paddy Power congratulated Bendtner on his performance on the night of the game.