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Endemol unfazed by GAA clash with 'Super Cup'

ORGANISERS of this summer's Dublin Super Cup have no fears about a likely clash with the All-Ireland quarter-finals.

Endemol yesterday confirmed that their pre-season tournament -- which will feature Manchester City, Inter Milan, Celtic and an Airtricity League XI -- is pencilled in for the weekend of July 30/31.

It opens up the possibility of a head-to-head with a big weekend of GAA which could possibly involve Pat Gilroy's Dublin, although Croke Park authorities have previously scheduled the quarter-finals for the Sunday and Monday of the Bank Holiday weekend.

The pre-season Aviva Stadium competition will be played on the Saturday and Sunday.

Endemol's Gregg Oldfield is confident that their competition will be a sell-out on both days, regardless of any alternative attractions.

"We've done a lot of work on the pricing, and we feel we've come up with a good package," he said.

Oldfield revealed that a title sponsor for the tournament is still being sought, and that negotiations with broadcasters are ongoing. He said that the three visiting teams will be sending full-strength selections.

An Airtricity XI will meet Manchester City in the competition opener, with Celtic and Inter Milan clashing later on the Saturday. The Airtricity XI and Celtic will open proceedings on the Sunday, with Manchester City and Inter Milan colliding in the later encounter.

A random draw was used to decide the fixtures as opposed to a semi-final/final format. Teams will be awarded points for a victory, in addition to an extra point for each goal in a bid to encourage attacking play. Musical acts and other entertainment will also feature, with Oldfield sure that they are offering value for money.

He added that, over the next 10 years, Endemol will look further afield, with teams from Asia and Latin America considered for involvement in a tournament that will become a regular fixture in the calendar.

Adult tickets per day range from €30 to €60, with U-16 tickets available for €10. Details are available on www.thedublinsupercup.com.

Irish Independent