Friday 20 April 2018

Delaney ready to give figures on poor uptake of Aviva 10-year premium seats

Daniel McDonnell

Daniel McDonnell

JOHN DELANEY will address the troubled sale of 10-year tickets for the new Aviva Stadium at the FAI's AGM in Wexford today.

The chief executive has said that he will speak about the matter and discuss actual sales figures when delegates from around the country meet at White's Hotel at lunchtime to discuss the state of the game in this country.

The sale of 10,000 premium seats was supposed to finance the FAI's commitment to the new facility and they have borrowed extensively with a view to recouping the money through ticket sales -- as the unveiling of the 2009 accounts will reveal.

However, sales have proved to be desperately slow, amid widespread criticism of the FAI's pricing strategy, with ticket sellers ISG sent into the market with seats priced between €12,000 and €32,000 for the first decade in the new Lansdowne Road.

Discounts have subsequently been offered on an ad hoc basis in an attempt to convince customers to part with their money.

To avoid the spectre of empty seats at the new venue, the FAI are offering those who have bought Vantage Club tickets the option to buy extra tickets for upcoming matches at the renovated Lansdowne Road.

They have also agreed a contract with THG, a company owned by Ipswich Town supremo Marcus Evans, who have now assumed responsibility for the corporate hospitality in a portion of the south stand.

THG, who operate around the world in this field, have hammered out an arrangement with the FAI for the value of the seats, whereby THG will lose out if the sales are poor.

The FAI had the option to sign such a deal for the entirety of the 10,000 premium seats with ISG -- who then would have taken on the risk -- before the launch of the Vantage Club project.

However, the Abbotstown authorities believed they could earn more than the €100m on offer by remaining the backbone of the operation.

Irish Independent

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