EVERTON manager David Moyes would like nothing better than to wake up on Wednesday morning - the day of his 10th anniversary at the club - having won the Merseyside derby the night before.
But while that may give him short-term gratitude, and that has been in short supply for him in clashes against their near-neighbours, what he really craves is success on a bigger scale.
The red half of the city may have ended their six-year trophy drought with a Carling Cup triumph last month, but Moyes is still waiting for his first piece of silverware after a decade at Goodison Park.
These things are relative, of course, with the Scot operating under tighter financial pressures than the clubs who have dominated the honours boards in the last 10 years, but that does not mean he is content to settle for second-best.
"I'm the first person to say I've not won anything so I don't need other people to tell me," said Moyes, whose side are one match away from a Wembley FA Cup semi-final.
"I am ambitious and still driven to try to succeed and as long as I have got that I will try to do it.
"I don't think anyone will have a greater ambition than me. I am desperate to win trophies and cups but I'd like that to be at Everton and my focus and loyalty is to make sure I succeed.
"I am really lucky that I am in this job and what I want to do is get the supporters to Wembley and touching silverware as much as I can.
"It has been tough to give the fans success over the years but I hope the supporters see there has been a stability.
"There is a level to what we can do. There always has to be an Everton Football Club and we have not overspent in the main, kept things right and because of that we have got a pretty good Premier League team.
"We'd love it to be better and winning the Premier League but at this present moment we can't do that."
A failure to end a club's 17-year spell without a trophy would have proved terminal at other clubs, but Moyes knows sometimes success has to be judged by other factors.
He has taken Everton into Europe - and briefly into the Champions League - and feels he has improved the club from the inside out.
"I took over from Walter Smith and had a really experienced group of players and I think we had to change it around and my idea was to bring in younger players," he said.
"We had very little re-sale value at the club. At that time we had nothing which was sellable.
"The only sellable asset was a young lad about to come on the scenes in the coming months which was Wayne Rooney, we didn't have anyone else who could get the club money.
"They were desperate to stay in the league and if we could do that we had to introduce younger players.
"I would hope people would see I changed the direction the club was going in at the time.
"Over that period we brought in the likes of Tim Cahill, Andy Johnson, Joleon Lescott, James Beattie and Marcus Bent.
"In the main at Everton we have really tried to be careful with what we spend.
"There are a lot of clubs who easily buy players for big money and then shift them out. We have tried hard not to do that very often."
Money is never far away from the conversation when talking about what Moyes has achieved without it.
But he felt the club's fortunes would have taken a huge step forward had they managed to get into the group stages of the Champions League.
Unfortunately they got one of the hardest draws in qualifying, Villarreal, and went out 4-2 on aggregate.
To this day Moyes believes there was a conspiracy against his side.
"It was a defining point for us. Villarreal went on to the semi-final," he said.
"The draw we got was a stinker. I always think it was the 'hot balls' in the bag that day.
"We went away (trailing 2-1) and Duncan Ferguson scored to make it 2-1 on the night to take it to extra-time and Pierluigi Collina chops it off.
"That could have changed what we did at Everton. If we had got into the group stages with the money that was available.....
"Everyone knows the previous season Liverpool had won the European Cup so deep down I didn't think they (UEFA) wanted five British teams in the group stages.
"I am sure they were all delighted when we were knocked out."