Coates: Big finish is a big help
The Potters demolished the visitors in an incredible first half which saw them lead 5-0 just over a week ago and Coates thinks the effects of that will have carried far beyond the conscience of domestic football.
Manager Mark Hughes is looking to build on back-to-back top-10 Premier League finishes for the first time in the club's history and Coates is of the opinion the way they signed off last season can only assist with that.
"Ending the season in the manner that we did has certainly helped," he told Stoke City Player.
"The more established you are the better the quality of players that you are able to attract.
"We have got a number of targets but it is never easy to get them in.
"We are working on it though and hopefully we will be in a position to start the season with a stronger and better squad than we ended the last season with.
"That is obviously the objective, but for that to happen you need one or two things to fall into place.
"There are players who have been identified by the recruitment team, which Mark Hughes obviously oversees, and there are opportunities for us to maybe get one or two things done.
"Everybody wants to bring the best players available in to their club, and we are no different.
"We are looking to add to the quality we already have here."