Fans like to wear their hearts on their sleeves, but now Sevilla supporters can have their faces printed on the team's jerseys.
For €25 supporters can buy a place for their face on the back of their club shirts for the rest of the season, although they may require a magnifying glass to see the 2mm x 2mm squares available that will make up the number on the back of the shirts.
The company behind the innovative move claims it can fit 3,142 photos on to each number, which adds up to nearly €80,000 a shirt.
Liverpool supporters may remember a similar initiative by Spanish minnows Alaves -- who the Reds defeat 5-4 in the dramatic UEFA Cup final in 2001 -- where the names of their 13,000 season ticket holders were printed on their jerseys.
It gives a new meaning to the supporters being the extra man on the field.