Napoli striker Lorenzo Insigne's attempted tribute to injured teammate went horribly wrong
Those of an 'Against Modern Football' disposition look away now - it is yet another case of a team 'paying their respects' to a teammate struck down by a serious injury.
On this occasion, Napoli's Lorenzo Insigne tried to send a message of support to injury-stricken forward Arkadiusz Milik who last weekend suffered his second knee ligament injury since moving to Naples in 2016.
The former Ajax striker was signed as a replacement for Gonzalo Higuain on the back of an impressive Euro 2016 campaign with Poland, but his time in Serie A has been punctuated by months on the sidelines.
Keen to express his sympathy, Insigne ran to the bench after scoring the opening goal in Napoli's 3-1 Champions League win over Feyenoord looking for a strip with Milik on the back.
The contrived celebration went wrong though, when he was thrown a shirt belonging to midfielder Piotr Zielinski instead. Insigne promptly tossed the jersey away and asked for the right one.
Such mawkish displays are becoming increasingly common place. Barcelona's players wore T-shirts with 'Courage Ousmane' printed on the front to support for new signing Ousmane Dembele who was ruled out for three-and-a-half months with a hamstring injury.
The French winger was £135.5 million summer purchase from Borussia Dortmund, as the Catalan club began rebuilding their attack following the loss of Neymar.
The most infamous example of 'mourning' an absent player was Brazil's emotional homage to Neymar at the 2014 World Cup in their own country.
The Seleção lost their talisman to injury in the quarter-finals, and an emotional team held up Neymar shirts before their semi-final with Germany as the national anthem played.
The move was widely criticised in the light of the ensuing 7-1 humiliation in front of a packed Estadio Mineirao.