Tuesday 24 October 2017


Denmark striker Nicklas Bendtner (right) looks set to be punished by Uefa for his celebration against Portugal on Wednesday.

The Arsenal forward, who scored twice in Denmark's 3-2 defeat, lifted his shirt and lowered his shorts after his second goal to reveal underpants sponsored by bookmaker Paddy Power.

This contradicts Uefa's policy that "all kit items worn during the final tournament must be free of any sponsor advertising."

The furore has echoes of an episode during the 2010 World Cup, when ITV pundit Robbie Earle was sacked after accusations that tickets attributed to him were used by a Dutch beer company during an ambush marketing campaign.

Irish Independent

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