Manchester United or Barcelona will cash in to the tune of £110million if they triumph in tomorrow's Champions League final, according to a new financial study.
The victors' record windfall will be a combination of official prize money, a boost for the club's brand, enhanced media rights and an increase in the value of the squad according to the study commissioned by MasterCard. The losers will also benefit to the tune of an estimated £63million.
Professor Simon Chadwick, the author of the report, said: "Manchester United versus Barcelona is the dream final as far as most football fans are concerned. But the English and Spanish champions are two of the most successful teams off the pitch too.
"They will collectively scoop 200million euros (£173m) , making this the most lucrative final in European club football's history."
The overall worth of the final has reached record levels partly due to the presence of probably the world's two most valuable football brands at Wembley.
The report also states the final will be worth £45million to the host city London, and the city of the club that wins is likely to receive an economic boost of £15million through increased tourism and increased local expenditure.
The report also predicts that the final will produce record interest from Latin American countries as there are a total of 12 Latin American players in the two squads.