Bumper kit deal for Reds
Liverpool have announced the biggest kit supplier deal in their history, having signed a multi-year partnership with New Balance.
The club will switch to current brand Warrior's parent company from next season.
Liverpool signed a six-year deal with Warrior in 2012 which was worth £25million a season, with the club estimating they could make as much again in additional merchandising - making the whole package worth a potential £300million.
"We are thrilled to announce this partnership with one of the world's leading sportswear brands, which is a record-breaking deal for the club", Liverpool's chief commercial officer Billy Hogan said.
"Like Liverpool FC, New Balance has over 100 years of heritage and a global footprint and they have a presence in many countries across the world, which will all feature LFC kit."