'The boys are back in town' - George Hook and Co tap power of internet with World Cup live stream
He's the pundit with the power to divide the nation and George Hook will be delivering his unique broadcasting style through the power of the internet.
Hook, together with CityJet, has today announced a series of Live Rugby World Cup match corporate events to take place in the RDS to benefit the work of Haven, the leading Irish charity working on the ground in Haiti.
The panel, under the watchful eye of broadcaster and rugby pundit Tom McGurk, will inform and entertain the audience and those watching online via independent.ie with their knowledge and expertise of the game prior to kick off, at half time and with post-match analysis as well as providing their views on Ireland’s prospects of becoming Rugby World Cup champions.
The shows are initially pencilling in five events to cover Ireland's four pool games against Romania, Canada, Italy and France and an expected quarter-final appearance in Cardiff.
Hook will be joined by close friend Brent Pope, Sky Sport's Rachel Wyse and comedian Risteard Cooper as well as a host of other guests.
"I think that Phil Lynott said it best... The Boys Are Back In Town," he said.
"We're professional colleagues and we're good friends and the opportunity for old dogs like us to talk about rugby and we always want to do it.
"We'll be on stage beforehand, at half-time and at the end of the match and we'll be doing our thing. We love it.
"We've huge advantages in a way because we won't be breaking for ads, we won't be interviewing the parish priest, we'll be talking rugby.
"We've got Rachel Wyse of Sky Sports coming over to help us out and Risteard Cooper is coming along to help us out.
"The whole thing is in aid of a charity that is very close to my heart, which is Haven in Haiti.
"It's going to be fun, it's going to be streaming, it's going to be on Independent.ie. It's going to be really interesting.
"When I watch rugby, I only watch rugby but the new generation watch rugby and then they're tweeting.
"We're proud and we're really hoping that people click on and watch us. It's going to be fun."
Tom McGurk joked that the boys were following a certain former Top Gear host onto the world wide web.
"We're following Jeremy Clarkson into cyberspace! It means that you watch us, not on you television, but on your laptop, your iPhones, your computer... All around the world," he said
"It's a first for Ireland, that a major television production like us should go this way. We don't know how it's going to go but we're hugely excited about it.
"Hook unleashed will be something to admire.
"Huge number of people under-35 don't watch television. The notion of a family sitting down in front of the tele at six o'clock is gone.
"We're pioneers, we're the oldest pioneers in cyberspace.
"It's about fun and entertainment."
TV3 has sealed a broadcasting agreement for the 2015 Rugby World Cup and will be showing the footage from the games.
For more information on table sales please visit www.cityjetrugbyworldcuplive.com. A limited number of tables are still available for each event to enquire or make a booking please call (085) 8167345.