Paul Kimmage hailed Wales vs Ireland as a magnificent sporting contest - but the Sunday Independent journalist was less enamoured by RTE's pre-match promo that tried to set the mood ahead of the key Six Nations clash.
o kick-off their coverage of Ireland's first ever Friday night encounter in the spring tournament, the national broadcaster played a video outlining what was at stake, complete with a dramatic voice over.
Speaking on Off The Ball's paper review on Newstalk yesterday, Kimmage explained why he failed to get swept up in the emotion after watching the promo.
"Look, it's a game of rugby that we all enjoy watching but when they do this stuff and we get a kicking - well it wasn't a kicking, it was a defeat on Friday night - and we've had two now. Well, in fact, it has nothing to do with what's happening on the pitch - it is a load of rubbish," Kimmage said.
"I don't know whose idea it was, but I haven't met anyone who thought it was a good idea."
However, despite not enjoying the pre-match package, Kimmage acknowledged that the absorbing contest was the only thing he wanted to watch on Friday.
"I must confess that on Friday night I sat down in front of my TV with a glass of wine to watch Ireland vs Wales and there was nothing else I wanted to watch at that time," Kimmage said.
"It is great sport and brilliant to watch but it's the stuff around it that I have a problem with."