During the recent Six Nations, Conor Murray and John Cooney were put up for interview together. Over the course of 25 minutes, the two rivals for the No 9 jersey happily chatted about their relationship and the work they do together to help each other improve. Throughout, they stressed that there is no enmity between them.
Sitting in the stuffy, characterless box of a room in Abbottstown, one wondered what Ronan O'Gara and Johnny Sexton's reaction would have been if a member of the comunications team had suggested they sit alongside each other for a session with the media.
Two words spring to mind. One is unprintable, the other one is 'off'.
The best part about the rivalry that dominated Irish rugby between 2009 and 2012 was the fact that neither man had any problem with the world knowing about it. A stubborn pair of fierce competitors steeped in their own provincial traditions, they subverted the standard narrative of 'friends become enemies, enemies become friends'.
Instead, they clashed from the off, pushed each other on and then later became each other's support network when they wound up together in a player-coach relationship at Racing 92.
Then last spring, the beginnings of a fresh chapter emerged in their story, as O'Gara rightly criticised the Ireland team and questioned whether Sexton was the right man for the Ireland captaincy. The Leinster star hit back by suggesting the La Rochelle coach focus on his own house rather than minding his.
Once he'd seen David Humphreys off the scene in 2005, O'Gara was effectively unchallenged as Ireland's No 10 for the next four years. He won two Heineken Cups with Munster and kicked the Grand Slam winning drop-goal in Cardiff in 2009 - one of any number of match-winning moments in a glorious career.
Sexton was a member of the extended squad during that campaign and, while they'd exchanged words along the way during a Magners League game, the Leinster out-half announced himself as a serious operator in the semi-final between the teams in May 2009.
And he made his presence felt to O'Gara when he stood over him and roared in the aftermath of Gordon D'Arcy's first-half try.
O'Gara went on the Lions tour that summer and when he returned to the Ireland set-up in November, the dynamic had shifted as Sexton, emboldened by a starring role in Leinster's Heineken Cup success, looked to kick on. When the Dubliner was named to start against South Africa, the Corkman was stunned.
How do we know? Well, conveniently he had agreed to allow film-maker Dave Berry document his final years and the raw hurt of the moment is evident on screen.
The rivalry simmers throughout the piece, particularly as they sat as far apart as possible in the van that took them to kicking practice on the eve of one of their matches.
Suddenly, the ground on which O'Gara stood was no longer rock solid. Sexton did well as Ireland beat the world champions and from then on, Declan Kidney liked to keep the two of them guessing, often switching between them mid-tournament.
When Sexton kicked, the cameras honed in on O'Gara for his reaction which stoked things even more.
Yet, while the youngster won the initial skirmish, the senior man dug in for the long haul as the battle to be the No 10 rumbled on through to the 2011 World Cup, where the duo saw out the famous win over Australia together as Sexton shifted to centre.
O'Gara won the starting spot for the final pool win over Italy and held it for the quarter-final against Wales.
After that, Sexton had the whip-hand and all of the Munster star's subsequent Ireland appearances came off the bench until the disastrous defeat to Scotland in Murrayfield, when he replaced Paddy Jackson, brought a sad end to his glorious Ireland career.
He stepped away with the sun on his back in the South of France, going out on his shield as Munster went close in a Heineken Cup semi-final defeat to Clermont.
Sexton might have thought he'd seen the end of his old rival, but after he signed for Racing the Parisian club recruited O'Gara as his coach.
In France, the pair grew close. When O'Gara decided to move to New Zealand, he spoke warmly about how Sexton and his family jumped in the car and drove to Cork to say their goodbyes.
Their verbal sparring last spring suggested that there might still be some spice in the rivalry yet. Perhaps the defining chapter will come in the world of coaching. O'Gara is already well-established and it is expected he will eventually get a go at the Munster gig, while those who know Sexton talk about his potential as a future tactician.
That would be box-office. Their rivalry always has been.