Sunday 16 June 2019

RDS gets naming deal boost

A 10-year deal to brand the RDS with a company's name will yield in the region of €5-7.5m
A 10-year deal to brand the RDS with a company's name will yield in the region of €5-7.5m
Brendan Fanning

Brendan Fanning

A naming rights partner for the RDS is expected to be announced next month.

It's understood that a 10-year deal to brand the stadium with a blue chip company will yield in the region of €5-7.5m, which will go towards the cost of redeveloping the stadium.

"I'd say depending on the signage out front that it could be closer to €750k a year," an industry source told the Sunday Independent. "It's a terrific location from that point of view."

Work on reshaping the RDS into a 25,000-capacity facility is due to begin next year. The work will be carried out on a phased basis that won't require Leinster moving home games, with a projected completion date for the start of the 2017/'18 season.

The winning design for the redevelopment was chosen in January and the RDS, who are considering building an office clock on the campus, are to seek Government funding for the project which will come in at over €20m.

It will be the fourth rugby stadium in Ireland to go down the route of selling naming rights. Ulster's home, formerly Ravenhill, is now Kingspan Stadium, and last year Munster's Musgrave Park became Irish Independent Park.

The IRFU, who own those grounds, were first to explore this option when they did a deal, along with the FAI, with Aviva in 2009 for a €40m naming rights agreement on the redeveloped Lansdowne Road.

Leinster are tenants of the RDS who will be responsible for the redevelopment which will have to accommodate rugby, the Dublin Horse Show, and concerts.

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