Saturday’s PRO12 clash between Leinster and Munster at the Aviva Stadium is heading for a 50,000 sell-out.
oth sides will be keen to register a much needed win following two defeats for both sides in their opening four matches.
Nearly 40,000 tickets have already been sold for the match and Leinster CEO Mick Dawson has hailed the players and coaches from both provinces for making the fixture such a blockbuster event.
Ten years ago, a Leinster v Munster match would be lucky to attract 6,000 fans but now their high profile games are regular 50k sell-outs.
"I think you have to credit the players, the coaching staff, and what they've achieved on the pitch, and the awareness they've created amongst the public. Also the media have taken a much bigger interest in these matches over the years,” said Dawson.
“ In the old days we played in Donnybrook you got 6,000 people in. Then we moved to the RDS and you get 18,000 there. Also we have a very active marketing team in the office who are looking at different ways to attract people. For example, we do an initiative called 'One Province' where we encourage clubs throughout the province to bring kids up at a very reduced rate."
Tickets for this Saturday's match can be purchased on the day of the game in the box office in the Ballsbridge Hotel from 1.30pm. There will also be a Ticketmaster van selling tickets to match on Herbert Bridge from 1.30pm on Saturday.