IRUPA player development manager for Munster Derval O'Rourke says it is becoming more and more important how a professional rugby player interacts with the media.
The Greencore Munster Academy attended a IRUPA media workshop last Friday to help players cope better when being interviewed and trying to get their point across on the public domain.
"In sport, it's not just about performing. There are a lot of different aspects to being a sportsperson nowadays and these guys will have to deal with the media at some stage," said former hurdling champion O'Rourke.
"It's about giving players strategies to deal with situations off-field. With rugby being so popular and with players being in the public eye so much, you want them to be able to articulate their feelings in a really good way and be happy with how they come across.
"Sometimes, all the public will see of them - outside of when they are playing - is those few seconds when they are interviewed so you want them to make the most of that," added O'Rourke who recently started the job after her retirement from athletics.
Sports communication consultant Kieran File was on hand to conduct a workshop that combined theory with practical exercises in generating greater media awareness for the players.
"I'm always pushing for teams to start media education earlier and earlier, and it's great the academy guys got that opportunity today.
"Media plays such a big role in the professional game so it's good younger players are aware of what they're likely to encounter," he said.