Monday 19 February 2018

Mad marketing by IRB doesn't sit well

Brett Gosper, the IRB chief executive
Brett Gosper, the IRB chief executive
Tony Ward

Tony Ward

Thankfully it has taken all of a week for common sense to kick in and the IRB to announce that the prospect of rival supporters being seated apart during the World Cup in England will not happen.

IRB chief executive Brett Gosper declared the seven-day nonsense as "a great bit of advertising for rugby, in terms of cultures and values so some good came out of that conjecture. There has never been an intention to segregate the crowd".

Well, be that as it may, but I still suspect someone in head office is running for cover on the back of a marketing ploy best described as pure lunacy.


On Saturday, May 31 Buccaneers RFC and Action Breast Cancer will stage the '7s in the City' all-women tournament.

This eagerly awaited event, sponsored by Michael Moore Car Sales, will have cash prizes for the overall winners at open and junior levels.

There will, in addition, be a prize for the team with the wackiest socks, while each squad can nominate a member to have their hair dyed pink on the day.

There will be a pig on a spit as well as bouncy castles for the kids and a goody bag for every player.

For further information contact: Mele Kinipati 086 346 2499, Sandra Griffin 087 092 5504 or Claire Wyper 087 940 1336. Email:

Irish Independent

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