Laya Healthcare, Ireland's second largest health insurance provider, has been announced as the official Health and Wellness Partner to Leinster Rugby.
The innovative health partnership marks a period of significant growth for Laya Healthcare in Dublin and the wider Leinster region.
It will help boost awareness of its major and ongoing investment in preventative health and wellness, including HeartBeat, the unique cardiac screening offered to more than half a million Laya Healthcare members.
Dónal Clancy, managing director at Laya Healthcare said, "Our Health & Wellness agreement with Leinster Rugby marks a major and very positive step change in our ambition and commitment to health and wellness - not just for our members but for the wider public too.
"By tapping into the positive power of sport and the expertise of players and backroom staff alike, we hope to empower as many people as possible to embrace innovative new ways to take control of their health and enjoy the benefits of a healthy lifestyle."
Leinster chief executive Mick Dawson said: "Laya Healthcare is a leading name in Irish health insurance and its profile and reputation for being an innovator in the whole health and wellness space is growing at an impressive pace.
"We're excited to have such a respected brand on board as the Official Health and Wellness Partner to Leinster Rugby."
Laya Healthcare and Leinster Rugby are already working together on several new and progressive health screening initiatives for the season ahead that will bring ground-breaking preventative health benefits to the wider rugby fraternity.
The partnership sees Leinster Rugby's senior squad, U-20s, U-19s and Women's Rugby team all carry the Laya Healthcare brand on their shorts.
Tonight's Pro12 clash against Edinburgh will see the first outing of Laya Healthcare's brand on the senior team's kit.