Ireland full-back to give unique insight with diary from Down Under
KELLOGG'S rugby ambassador Rob Kearney togged out with some rugby stars of the future to launch Kellogg's sponsorship of the Leinster and Ireland full-back's Lions tour diary.
The Louth-born star will team up with the official cereal and snack provider to bring news and updates from Down Under in the Irish Independent and on independent.ie.
Kellogg's has been a proud supporter of Irish rugby for more than 10 years. During this time participation in the sport has continued to grow from a grassroots level, with 18pc of children in Ireland now playing rugby.
Kearney is relishing the chance of going on his second Lions tour and is looking forward to the challenge of making it into Warren Gatland's Test team.
"As a member of the Lions touring party I am looking forward to a great summer tour," he said.
"I am delighted to continue my relationship with Kellogg's, who continue to support Irish rugby. I'll be keeping fans up to date on the Lions tour through the Kellogg's partnership with the Irish Independent and Independent.ie, by providing my insights from the tour – both on and off the pitch."
Claire McFerran, marketing director of Kellogg's, said: "Kellogg's partnership with the IRFU is part of Kellogg's commitment to physical activity and sport in the community.
"As the official cereal and snack provider to the Irish rugby team, Kellogg's has witnessed the sport go from strength to strength and we are delighted that our rugby ambassador Rob Kearney will be joining us to bring Irish rugby fans the most up-to-date rugby coverage during the Lions tour, through a variety of routes."
International Rugby Newsletter
Kellogg's 2013 IRFU campaign also includes a month-long partnership with JOE.ie during the course of the Lions tour. The partnership, which will be fronted by Kearney, will offer rugby fans the chance to share their words of support for Irish players to be in with a chance of winning a rugby breakfast event and live screening of the second Test match on Saturday, June 29.
To be in with a chance to win the Kellogg's IRFU breakfast for your local rugby team, look out for the Kellogg's rugby section on JOE.ie, which goes live from June 1.