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Lowe's stardust won't make a bad law good as chapter that diminished international game draws to a close

Ruaidhri O'Connor


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James Lowe. Photo: Sportsfile

James Lowe. Photo: Sportsfile

James Lowe. Photo: Sportsfile

The oldest trick in the public relations play-book isn't normally an option in international sport. In the wake of a bad defeat, it's not unusual for a pro team to announce a few contract extensions or a new signing they've been sitting on for just this kind of rainy day when they need to move the story on and lift spirits.

For once, it was a card the IRFU media team could play last week and it was no surprise to see James Lowe front and centre of their social media effort as they looked to change the conversation from their cranky old captain to their shiny new wing.


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