Tuesday 20 February 2018

Brooks deal lays solid foundations

Stock image
Stock image

Ronan O'Brien

Connacht Rugby received a welcome boost in recent weeks when they penned a new two-year partnership with Brooks Group.

With branches in Galway, Sligo and nationwide, Brooks Group are one of the leading timber and building merchants in the country and have been an institution in the Irish construction industry for many years.

Brooks Group had previously been Connacht Rugby Business Club members and have now advanced to become kit partners with the Brooks Group name to be displayed on playing and training shorts for the next two seasons.

Commenting on the new partnership, Connacht Rugby head of commercial & marketing Brian Mahony welcomed the new deal.

"We are delighted to see Brooks Group elevate their partnership with the club to become a kit partner. 

"After recognising the benefits of being a Business Club member for a number of years, we're happy that Brooks Group have seen the value in becoming a club partner to help them achieve their business objectives.

"A position on the kit is a much sought-after asset, and with increasing TV viewing figures we're confident that it will help Brooks Group achieve some of their brand-exposure goals."

Mark Lohan, managing director of the Brooks Group, said the company were delighted to be associated with Connacht Rugby.

"We see the relationship as a nice fit," said Mr Lohan. "Brooks is an enduring brand and has seen significant change over the past decade. However, we remain dedicated to quality of product and service and honesty in performance.

"Connacht Rugby have also seen change but these guiding values of quality and honesty are also evident in their set-up and approach."

Irish Independent

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