Connacht and An Garda Siochana have joined forces for the launch of the Polar Plunge "get freezin' for a reason" initiative this December which raises funds for Special Olympics Ireland athletes.
It involves people jumping into the Shannon at The Strand in Athlone on December 13; separate events are also taking place all over the country.
Connacht players Dave McSharry, Andrew Browne and Willie Faloon took part in the launch of the event this week.
"Rugby players are well used to taking ice baths but Special Olympics Polar Plunge at The Strand in Athlone on December 13 is a much more fun way to get freezin' for a really good reason.
"I'd encourage everyone to sign up for the event at specialolympics.ie/polarplunge and help support some of Ireland's most inspiring athletes," said McSharry.
It all kicks off in Belfast on December 5 and this followed by events by in Louth, Dublin and Clare before the Athlone Polar Plunge concludes the fundraising at 11am on December 13.
Supporters can sign up for the Polar Plunge at www.specialolympics.ie/polarplunge.
Registration costs €15 while those taking part are expected to raise at least €50 and this goes directly to the Special Olympics' athletes.
The Athlone Polar Plunge is being spearheaded by local garda Brian Keane and colleagues Sergeant Andrew Haran, Garda John Teehan and Garda Aishling Brady.
Members of the Garda Water Unit, whose unit is based in the midlands town, were also involved in the launch and they hope around 150 people will take the plunge in Athlone on December 13, getting under way at 11.0.