Monday 26 February 2018

Bookie goes to court to challenge Olympic ban in ambush marketing row

Martyn Ziegler

BOOKIE Paddy Power is resorting to court action in a row over ambush marketing at the London Olympics.

The firm has been ordered to remove high-profile posters boasting of its sponsorship of an athletics event in a French town also called London on August 1.

Organisers believe the posters are a clear attempt to cash in on the Olympics taking place in the capital. The bookie is now seeking a court order against Games organiser LOCOG.

A spokesman for the bookies said: "LOCOG have got their priorities upside-down. It's a pity they didn't put the same energy into the ticketing and security arrangements for the Games that they put into protecting their sponsorship revenue streams. We're taking this fight to the High Court in the interest of our customers and of common sense."

A spokesperson for LOCOG said its position was straightforward.

Jackie Brock-Doyle, director of communications and public affairs, said: "With Paddy Power and with all sorts of advertising, particularly betting, we are not discouraging people from making bets - that is clearly something that happens right across this country.

"But we do want to make sure people do not misunderstand, and do not think they are an official betting agency.

"That is what we are doing, looking at it to see their advertising and marketing does not create a view they are official and mislead the public."

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