Tuesday 10 December 2019

Cricket Ireland secure multi-million euro naming rights deal for their academy

Kevin O'Brien is one of Ireland's most recognisable cricketers
Kevin O'Brien is one of Ireland's most recognisable cricketers

Cricket Ireland have announced a major sponsorship coup with the news that Indian conglomerate, Shapoorji Pallonji, has taken over the naming rights of the association's academy.

The 10-year deal will see the Cricket Ireland National Academy become known as the Shapoorji Pallonji Cricket Ireland Academy.

Minister for Transport, Tourism and Sport, Paschal Donohoe TD, welcomed the announcement: "This 10 year multi-million euro investment by Shapoorji Pallonji, who will become an official partner to Cricket Ireland, is one of the biggest sports sponsorship deals in the last number of years.

"In addition to it being a great news story for Irish sport, it is also a great news story for Ireland and our business links to India’.

“The deal will secure the future of the Shapoorji Pallonji Cricket Ireland Academy and will guarantee that Ireland continues to have top class cricketers representing their country here and abroad.

"Cricket’s profile among the media and general public has grown significantly as Ireland continues to produce results on the international stage.

"The Cricket Ireland Academy, which was established in 2013, aims to identify and support the most talented young male and female players in the country and to provide them with a world-class player development programme so that they have the best possible chance of success.

"This deal will secure that prospect and has the potential to keep Irish cricket firmly on an upward trajectory.”

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