Conor McGregor breaks another record: Dubliner's Boston fight hauls in record viewership for FOX Sports
We knew Conor McGregor was popular but now the Irishman has broken another record - his second-round hammering of Dennis Siver in the early hours of Monday morning (Irish time) was the most-watched UFC event in the history of FOX Sports.
One wonders what records will be broken when The Notorious faces off with UFC flyweight champion Jose Aldo in Las Vegas this May!
MMA Payout states: "News of a 1.7 rating is great considering the concern of it running on Championship Sunday. The additional promotion including McGregor on sister network FX, the ESPN car wash, the "Embedded" series and the constant promotion during the NFL playoffs culminating with spots during the NFC Championship game definitely helped.
"The UFC does not do this for any of its Fight Nights but McGregor is an exception. Should the UFC do more to leverage it's most talented (or most marketable) stars more in this fashion? It's hard to say that every fighter could be as media savvy as McGregor.
"It's also hard to foresee whether the UFC and its partner Fox would be willing to invest as much time and money in a fighter as it did in McGregor."
McGregor was his usual self-confident self at the news.
"Congratulations to @FOXSports1 and the @UFC for the record breaking viewership on last nights show. It was my pleasure. #UFConFOX," tweeted McGregor.
Now let's see what happens in May!