Monday 22 January 2018

Conor McGregor's 'get in, get rich and get out' policy to reach $100m pinnacle against Floyd Mayweather

Conor McGregor
Conor McGregor
Cormac Byrne

Cormac Byrne

UFC lightweight champion Conor McGregor is now 10 weeks from his biggest fight and the biggest payday in the history of Irish sport.

No Irish athlete has ever been involved in such a lucrative event. This is a billion dollar bout.

The Crumlin brawler and the unbeaten American will meet for 12 rounds of three minutes with regulation 10 ounce boxing gloves at the MGM Grand Garden in Las Vegas on August 26.

McGregor has been installed as a 4/1 outsider for the contest but, win or lose, he will pocket some serious coin.

When Mayweather took on Manny Pacquiao in 2015, they both grossed nine-figure purses for the first time despite their anti-climactic meeting in Las Vegas in 2015.

The richest bout in boxing history earned a total of around $600million in total revenue, almost two-thirds of which was made up by record pay-per-view buys. The new mark shattered the estimated $150milliongenerated by Mayweather's previous fight against Saul Alvarez.

Rob Pearson, an Associate Director with Teneo PSG, believes that nothing McGregor has done before, or will do after, this fight will compare to the numbers he is set to earn.

"In 2016 McGregor became the first ever UFC fighter to appear in the Forbes athlete rich list with reported annual earnings of $34m. That may prove insignificant as the Crumlin southpaw stares down the barrel of a $100m pay day after Dana White successfully negotiated the signature of Floyd Mayweather, arguably the greatest ever and financially motivated fighter to step in the ring," he told Independent.ie

"The venue will sell out and ticket prices will average close to $3,600, but this is only to tip of the iceberg. The modern fight game is fueled by pay-per-view (PPV) sales and McGregor and Mayweather are peerless in their ability to sell, and sell they will. Experts predict 4.75 million PPV sales at $100 a pop netting the promoters close to half a billion dollars.

"McGregor is unlikely to make this kind of money again, the UFC simply can’t compete with boxing in terms of global appeal and PPV sales. Mayweather however has precedent. He earned $240m in 2015 for his fight against Pacquiao and, as of December 2016, had a total net worth of $340m.

"McGregor is an astute business man, he has built his brand quickly and with purpose. He knows his career will be short and that his ability to earn could end as quickly as it took off . His game plan is simple – get in, get rich and get out. So far he has achieved two of the three."

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