Arum backing Conlan to take advantage of US TV platform
Michael Conlan's Australian adventure will lead to regular homecoming bouts for the Belfast super-bantamweight, according to Top Rank promoter Bob Arum.
Undefeated Conlan (2-0) has his third professional fight in Brisbane this weekend, with the world amateur champion taking on local fighter Jarrett Owen on the undercard of Manny Pacquiao's WBO world welterweight title defence against Jeff Horn.
The Aussie fight bill will take place on Sunday afternoon local time - with Conlan's six-round support bout set for 3am approximately in Ireland - to cater for prime-time Saturday-night TV in America.
While Conlan's fight will be screened live in Ireland and the UK on BoxNation, the high-profile slot will also be broadcast to a large US audience after Arum's Top Rank promotional outfit recently signed a significant TV deal with ESPN.
IMPACT That move is likely to have a big impact on Conlan's career as it opens the door to a much-needed US TV platform for the Irishman.
After going against the lucrative trend of pay-per-view TV for big-time boxing in order to work with cable-TV station ESPN, Arum this week claimed that US viewing figures for the Aussie bill will be the highest recorded for boxing since Muhammad Ali's 1978 rematch win over Leon Spinks, which he also promoted. And the Top Rank boss insists that Conlan's profile - and therefore his chances of booking big fight dates - will get a massive boost as a result.
"I think the important thing is that this fight will do between 5-10 million viewers in the United States and that means that five million-plus people will see Mick Conlan in the United States that never would've seen him if we were on a different platform like HBO (pay per view)," said Arum.