Wednesday 13 December 2017

Basketball: Having goals the easy part

Basketball Ireland is the latest association to publish a strategic plan. The title may be a little corny ('Into A New Era With A Bounce') but its goals aren't.

Any association with an interest in improving and growing is producing, or already has produced, a strategy such as this.

Gone are the days when you could go blindly on. And it's not just about being able to access funding, it's about first stabilising your association and, by extension, your sport; it is then about looking to grow from there.

Ireland is a small country with a small population, and sports that are not well organised on the ground, and which are not presented in the right way, will not even get to first base. There is so much choice now for young people that you cannot afford to mess around.

One of the key elements of Basketball Ireland's plan involves developing the game in primary schools, with the aim of having 40,000 children playing by 2014 through a mini-basketball programme. In the same period, they want to increase the number of Superleague men's teams from eight to 12, women's teams from 10 to 12, National League teams from 10 to 12 (men) and seven to 10 (women), and the number of registered clubs from 224 to 250.

Financial targets are equally ambitious, and include reducing the current debt from €1.5m to €450,000, and increasing turnover from €2m to €2.5m.

It is a good start to set your goals out clearly; the hard part starts now.

Sunday Indo Sport

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