Dallas Cowboys have overtaken Real Madrid as the world's most valuable sports team, according to 'Forbes' magazine, which values them at £2.6bn.
Real Madrid, who topped the magazine's annual poll of the world's most valuable franchises in July, now trail the Cowboys by £500m.
The team have the highest NFL average attendance (90,000) and the stadium brings in £78m in revenue from match-day tickets every season and £19m from other events.
The Cowboys have not reached the Super Bowl for 19 years but this is the ninth consecutive year they have been rated as the most valuable NFL team. Their revenue last year was £402m - a record for a US sports team.
Top 5 (Sept 2015) - 1 Dallas Cowboys (£2.6bn); 2 Real Madrid (£2.1bn); 3 New England Patriots (£2.07bn) and New York Yankees (£2.07bn); 5 Barcelona (£2bn)