Monday 18 December 2017

Conor McGregor set for biggest payday yet with UFC 196 trending as promotion's highest pay-per-view event ever

Conor McGregor likes his money
Conor McGregor likes his money

Tom Rooney

The UFC are projecting that a record number of viewers shelled out to watch Conor McGregor take on Nate Diaz at UFC 196 last weekend.

In a statement released earlier today, the promotion claimed that UFC 196, which was headlined by Diaz’s second round submission win over McGregor at the MGM Grand Garden Arena, is trending to become their most profitable event ever in terms of pay-per-view (PPV) earnings.

The current record is held by 2009’s UFC 100 which garnered 1.6 million buys. Directly behind that is December’s UFC 194 – when McGregor dethroned Jose Aldo - on 1.2 m purchases.

The promotion also revealed that UFC 196 has surpassed all previous digital PPV buys, a service utilised by many European viewers who do not subscribe to BT Sport.

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Conor McGregor after his defeat to Nate Diaz in their welterweight bout. SPORTSFILE

PPV subscriptions tend to cost roughly from $50-55 dollars, so the UFC and, indeed, Conor McGregor, are in line for a serious windfall.

The pain of his stinging and unexpected loss at the hands of the Californian veteran may well by eased by the sight of the zero-laden cheques coming his way in the near future.

The Dubliner reportedly receives $5-7 for each PPV sold for events he headlines and it has already been revealed that he was paid a basic purse of $1m, a record in and of itself.

When personal sponsorships with Reebok, Monster energy drinks and his post fight bonuses are factored in, the 27-year-old is looking at the biggest payday of his career.

It must be noted, that the UFC rarely publish exact figures for revenues earned at individual showcases and the full extent of how UFC 196 fared financially is unlikely to be known.

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