Monday 22 January 2018

Managers could learn much from Fergie's frankness

A perennial complaint from my Laois colleague is that numerous managers over his career have lacked the resolve to drop players with honesty.

Avoiding direct confrontation seems to be a popular strategy.

Alex Ferguson's new autobiography is not a managerial manual in the strictest sense, but there are nuggets to be found.

Take his handling of Nicky Butt for example.

Butt would routinely pop up to Ferguson's office on a Friday afternoon and ask why he was not playing the next day.

He had a confidence which Ferguson adored. Rather than fudge around the issue and talk at length about his various considerations, Ferguson believed in communicating with clarity.

Thus his answer was always short, brutal and ultimately sound. "Because I think Keane and Scholes are better then you." Job done. Butt could respect that.


Irish Independent

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