Rugby League star Ben Ross endured an eye-wateringly painful experience after his arm snapped during an arm-wrestle with former player Wendell Sailor.
Both men were appearing on Channel Nine's The NRL Footy Show and were taking part in the strength competition.
Just seconds into the contest Ross cries out and there is an audible snap.
The NRL Footy Show promised in a post to their Facebook page to keep fans updated on Ross's condition.
'Ben's on his way to hospital and is in good spirits', they wrote.
Watch the footage above (Warning: Graphic content)