Video: Is this the unluckiest goal celebration of all time?
Coritiba striker Joel is understandably delighted to nab what is the match winner against Sao Paulo.
Determined to celebrate with the fans, he heads towards the home support.
Unfortunately for Joel, he didn't remember exactly where the players' tunnel was actually located as he hopped over the advertising hoardings at the side of the pitch.
You can guess the rest but thankfully Joel was left without any serious injury in the incident.
His dignity might not be so quick to recover, though.
Who is your sportstar of the year?
Vote in the Irish Independent Sport Star Awards and you could win the ultimate sports prize.
Prizes include, tickets to Ireland's against Scotland in the Six Nations, All Ireland football and hurling final tickets and much more.