The Arkansas State Red Wolves attempted to fool defenders of the Miami Hurricanes - but it went very badly for one man.
This play has been described as the worst play in American football history by the American media and it's easy to see why.
Rather than kicking the ball away to the opposition, head coach Blake Anderson opted for a fake punt.
During the play, which ended up with Luke Ferguson completely underthrowing his target and having the ball intercepted, wide receiver Booker Mays attempted to fake his own death.
Not only did his fake heart attack clearly do nothing to dupe the 'Canes defenders, as soon as he gets up Mays is absolutely walloped by Miami linebacker Thurston Armbrister.
This was part of a bad day for Arkansas State, who went on to lose the match 41-20.