Friday 17 November 2017

Seattle Seahawks' Marshawn Lynch to trademark 'I'm just here so I won't get fined'

Player plans to use phrase in new line for his 'Beast Mode' brand

PHOENIX, AZ - JANUARY 27: Marshawn Lynch #24 of the Seattle Seahawks eats Skittles as he addresses the media at Super Bowl XLIX Media Day Fueled by Gatorade inside U.S. Airways Center on January 27, 2015 in Phoenix, Arizona. (Photo by Christian Petersen/Getty Images)
PHOENIX, AZ - JANUARY 27: Marshawn Lynch #24 of the Seattle Seahawks eats Skittles as he addresses the media at Super Bowl XLIX Media Day Fueled by Gatorade inside U.S. Airways Center on January 27, 2015 in Phoenix, Arizona. (Photo by Christian Petersen/Getty Images)
Clare Cullen

Clare Cullen

Seattle Seahawks' running back Marshawn Lynch is looking to capitalise on his recent online notoriety by trademarking the phrase that went viral.

Lynch has previously trademarked the term 'Beast Mode' which is used in his own clothing line of the same name.

ESPN's Darren Rovell reported that Lynch has applied for a trademark on the phrase he used in a pre-Superbowl press conference which earned him millions of hits online.

Chris Bevans, manager of the Beast Mode clothing line, reportedly told Rovell that they had "heard from fans" that there was a demand for clothing featuring the phrase.

"This is just listening to the marketplace."

The phrase 'I'm just here so I don't get fined' became infamous earlier this year when Lynch refused to participate in an NFL-mandated pre-Superbowl press conference, opting instead to repeat the phrase when asked questions by reporters. He set a timer on his phone and left the stage once he had fulfilled the minimum time required in his contract with the NFL.

Marshawn Lynch finally participates in press conference - for Skittles

He then went on to film a mock press conference for sponsor Skittles in which he fully participated, earning the brand over 4m views on YouTube. Katy Perry even referenced the meme in her pre-Superbowl press conference to avoid answering one of the reporters' question. 

Marshawn Lynch finally participates in press conference - for Skittles Katy Perry channels Marshawn Lynch in Superbowl press conference: 'I'm just here so I won't get fined'

Following the Superbowl, questions were raised as to why Lynch wasn't given the ball in the final play. The running back, whose aggressive style of play is referred to as "Beast Mode" was not passed the ball in the final seconds, leading to a game-cinching interception by the Patriots.

A Seahawks fan earned over 8m views online for recreating the play in Madden NFL computer game to "prove" Lynch could have won the game for the Seahawks had he been utilised.

Seahawks fan uses Madden to show how Marshawn Lynch could have won the Superbowl 

Lynch is not the first celebrity to capitalise on a cultural discussion topic - previously, Paris Hilton trademarked the phrase "That's hot" following the success of the reality show 'The Simple Life', in which she starred alongside Nicole Richie.

He previously trademarked "I'm just about that action, boss" following a similar press conference incident in 2013, and first trademarked "Beast Mode" in 2008.

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