Much-loved GAA presenter Marty Morrissey never ceases to surprise.
The Clare native who fronts magazine show Championship Matter, radio programme 'The Marty Squad', acts as a commentator regularly and does news reports for sport, somehow has the time to be the face of a little-known sport.
It turns out that Marty is an ambassador for the All Ireland Churn Rolling Championship.
I wonder whether he's a former champion. This ad appeared in match programme for Tipperary's Munster SHC semi-final with Limerick yesterday.
Marty wil' be hoping that the best man wins, or in churn rolling speak, that the cream rises to the top.