Tuesday 24 October 2017

Paddy Power's Oscar Pistorius poster was the most complained about advert in 2014

Paddy Power's Oscar Pistorius ad
Paddy Power's Oscar Pistorius ad

Paddy Power's controversial advert about the outcome of the Oscar Pistorious murder trial was the most complained about advertisement in Britain last year.

After receiving 5,525 complaints the Advertising Standards Authority pulled the ad on the grounds that it trivialised "the issues surrounding a murder trial, the death of a woman and disability."

The Paddy Power ad received three times as many as the next as the next most complained about advert in Britain last year.

Pistorius was last year jailed for five years for killing girlfriend Reeva Steenkamp, although he could be let out this year.

A member of the 28-year-old South African's legal team claimed he was expected to serve a sixth of the sentence - around 10 months - in jail before being held under house arrest.

Pistorius was banned from all disabled competitions for five years following the conviction by the International Paralympic Committee, irrespective of whether he secures an early release.

The next most complained about advert was for Bookings.com, which received 1,768 complaints but was not banned, because the ASA decided this advert, which used the word “booking” in the place of swear words, should not be banned.

Independent News Service

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