Thursday 18 January 2018

Paddy Power erects 'cousin shifting booth' in advance of All-Ireland hurling final

The 'cousin shifting booth' onm Harcourt Street
The 'cousin shifting booth' onm Harcourt Street
Clare Cullen

Clare Cullen

Paddy Power have erected a 'cousin shifting booth' on Harcourt Street in advance of the All-Ireland hurling final this Sunday.

Thousands of fans from Mayo, Kilkenny and Galway are expected to descend on the capital this weekend for both the All-Ireland final on Sunday and the semi-final replay between Mayo and Dublin on Saturday.

In advance of this influx of fans from the counties, Paddy Power have put up a cheeky 'booth' on Harcourt Street, across the road from Copper Face Jacks.

Announcing on their Facebook page, the company wrote:

"Up in Dublin for the GAA this weekend? Need to shift your cousin in private? Try our cousin-shifting booth!".

The booth's windows are covered in green to ensure total privacy, and a Kilkenny jersey can be seen on the floor of the booth.

In more photos posted on their Twitter page, it seems the booth is actually a very clever photoshop, as they've placed the booth in Croke Park, O'Connell street and more iconic places around the capital. Each booth features a different jersey poking out under or over the booth, with Mayo, Galway and Kilkenny all featuring.

'Booth' is now trending on Twitter and it looks like another successful piece of marketing from the betting giant.

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