Tuesday 16 July 2019

'Horrific satire' - Paddy Power spark fury on social media with ‘African American beatings’ tweet

Paddy Power
Paddy Power
Paddy Power
Independent.ie Newsdesk

Independent.ie Newsdesk

Paddy Power clearly haven't learned anything after their highly controversial Oscar Pistorius promotion last year. Not all publicity is good publicity.

Ahead of tonight's meeting between Liverpool and Newcastle, they tweeted: “Newcastle have suffered more Kop beatings over the last 20 years than an unarmed African-American male” accompanied by a picture of a smiling Brendan Rodgers

Some Twitter users have labelled the post as racist and have reacted with disbelief, while others have viewed it as the latest offensive publicity campaign by the Irish bookmaker.

Paddy Power told Independent.ie: “It’s clearly an acerbic reference to recent police activity in the US. And obviously, no offence was meant.” Here is some of the reaction on social media to the post:

The tweet follows on from a succession of stories in the US regarding police shootings of African Americans.

Paddy Power's controversial advert about the outcome of the Oscar Pistorious murder trial was the most complained about advertisement in Britain last year.

After receiving 5,525 complaints the Advertising Standards Authority pulled the ad on the grounds that it trivialised "the issues surrounding a murder trial, the death of a woman and disability."

The Paddy Power ad received three times as many as the next as the next most complained about advert in Britain last year.

Pistorius was last year jailed for five years for killing girlfriend Reeva Steenkamp, although he could be let out this year.

DG Oscar time.jpg
Paddy Power's Oscar Pistorius ad

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