Guinness release heartbreaking image following Ireland v France rugby clash
Guinness are well-known for their real time marketing but the latest one is heartbreaking for Irish rugby fans.
Guinness' latest marketing effort is a bit close to the bone following a vicious game against France which left three Ireland players injured.
Following the clash at Millennium Stadium, Peter O' Mahoney's World Cup is over and it doesn't look good for captain Paul O' Connell.Inspirational Paul O'Connell had Irish players in tears with speech before epic France victory
The heartbreaking image has been retweeted almost 500 times and favourites over 700 times.
The iconic brand has been releasing a number of marketing posts related to developments in the Rugby World Cup, in a stunning real-time marketing campaign.BREAKING: Peter O'Mahony's World Cup is over, O'Connell suffers "significant hamstring injury"