Saturday 20 January 2018

Vine: Sky Sports criticised for missing Webb Simpson's skied tee shot

USA's Webb Simpson tees off but the ball didn't travel far
USA's Webb Simpson tees off but the ball didn't travel far

Ben Rumsby

Sky Sports’ coverage of the start of the Ryder Cup came under fire on Friday after the broadcaster cut to a lengthy advert break following the dramatic opening tee shots.

Viewers took to social media to complain at being denied the chance to watch the immediate aftermath of a skied effort by Webb Simpson and other drives by Bubba Watson, Justin Rose and Henrik Stenson during their fourballs match at Gleneagles.

Simpson had already played his recovery shot, after hitting his tee shot just 115 yards, by the time Sky’s coverage resumed, sparking accusations it deliberately scheduled a long break to “make a packet” from advertisers looking to capture the maximum number of viewers.

Twitter posters included @MichaelPBawden, who wrote: “@rydercup why the hell didn’t we see all 4 shots from the fairway?? Too busy showing adverts. Disgraceful by Sky.”

@mattpeden added: “100 yard drive to start the ryder cup and sky go to adverts. Will take him 30 seconds to walk to his ball #RyderCup.”

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@Monroe2angeline wrote: “Sky managed to miss the 5th shot of the Ryder Cup, to show adverts. There were only 4 players on the course at the time #hopeless.”

And @DistributionIFA said: “I’m tweeting because the adverts are on and I’ve turned off for 4mins. @SkySportsGolf Sky clearly making a packet out of the Ryder Cup!”

Sky declined to comment on the complaints but believes its coverage mirrors that of previous Ryder Cups, where the emphasis has been on an uninterrupted build-up to the opening shots.

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