Ryder Cup captain Jose Maria Olazabal has criticised some of Europe's leading golfers for not participating in the Seve Trophy.
The likes of Martin Kaymer, Graeme McDowell and Rory McIlroy elected not to compete in the biennial event, which took place in France last week -- it is named after Seve Ballesteros, who died in May.
"We all know how instrumental Seve had been to the growth of the European Tour," Olazabal said. "I know the younger generation did not have the chance to play when Seve was around but we are here playing on the European Tour in many ways because of Seve.
"Seve was the first man who was instrumental in turning things around on the European Tour for the better and the younger players now on the European Tour need to remember that.
"They should make a little extra effort and make this event what it deserves to be."
Olazabal added that the next edition of the event, to be staged in 2013, will be staged in a more convenient time slot for the leading players.
"In two years' time we are hoping this event moves to the week of the Presidents Cup, and after the end of the FedEx Cup, and if that is the case there will be no excuse not to be present."
Great Britain and Ireland defeated Continental Europe to claim their sixth successive Seve Trophy on Sunday.